In The Press

Antiques Expert David Dickinson Opens Hanley Shop

Stoke Sentinel Saturday, 19th June

GOLDEN WONDER: Crowds queued to get a glimpse of celebrity antiques expert David Dickinson as he opened a new gold buying centre.

Rex Johnson & Sons has set up shop in the centre of Hanley, next to KFC. Customers came and enjoyed champagne, a clown entertainer and free food on its first day of business. They also posed for photographs with Mr Dickinson, Who was signing autographs.

David Johnson, director of Rex Johnson & Sons, said: “It’s been an exciting day and we’ve all had a marvellous time. We always like to make our openings a bit of a razzmatazz event.

“Staffordshire has had its bad times, but the area has a lot of character and potential. This is one of the places we wanted to come to, because it is very up and coming.”

Gold Rush to See Read Deal Star

Burton Mail 25th February

SCORES of people welcomed television antiques expert DAVID DICKINSON to Burton to open a business. Birmingham based business jeweller Rex Johnson and sons invited the real deal star to cut the ribbon at its station street shop yesterday.

The outlet will offer a pawnbroking service as well as giving customers the chance to cash their cheques and sell unwanted jewellery for cash. Mr Dickinson, who also starred in I’m a celebrity...get me out of here, said ‘Certainly gold isn’t as cheap as chips anymore because of the price of it is at an almighty high at the moment and, because of the recession, people have become more aware of the value of some things they didn’t realise they had at home.

‘I’m very pleased that this branch is opening. This is the fourth opening i have done for them in the last few weeks and if their other stores are anything to go by then this one should do very well.’
David Johnson, the managing director of Rex Johnson and sons’ new store, said he decided to open a branch in burton because the town holds fond memories of his childhood.

He said: ‘When my father was younger he used to have a market stall in burton. Also, when we used to buy the cutlery to sell on the market we had to go to Sheffield and the old road used to run through burton.

‘We’d buy the cutlery in Sheffield and load up the car and on the way back the car would break down in burton, so i thought it would be a nice thing to come back to burton.
‘I’ve got to say from the reception we’ve had i don’t think I’ve made a mistake.’

NOTTINGHAM ARE THE ‘REAL DEAL’

Nottingham Journal 11th February

LEADING Midland jeweller Rex Johnson & Sons has re-opened premises in Friar Lane as  gold buying, cheque cashing and, in due course, pawn broking centre. ‘Rex Johnson Online’ in Nottingham city centre was officially opened on Friday February 5 by TV personality and antiques expert David Dickinson.

For the past 18 months David has been the focus of massive gold buying campaign for Rex Johnson & Sons whose shops are in Corporation Street, Birmingham and Birdcage Walk, Dudley. The first was opened in Coventry at the end of April last year.

The centre will be open from 9:30am-4:30pm Monday to Saturday to buy all types of unwanted gold, silver and Asian gold jewellery, gold wrist and pocket watches, coins and medals. Its cheque cashing and pawn broking service will be an added bonus for those seeking alternative financial agreements.
It was a real bobby dazzler of an opening for Mr Dickinson who said he is proud to be continuing with his association with Rex Johnson & Sons. He said ‘ Rex Johnson & Sons pay fair prices and working on a margin of 20-25% which seems realistic to me, some firms can short change you.’

‘People have probably got in a drawer a little more than they realise, the price of gold these days, you only need your Grandad’s watch chain, a couple of sovereigns perhaps, a broken watch case and you’ve got 4,5,600 pounds worth. Come and bring it along.’

Rex Johnson Online is scheduled to open further outlets throughout the region during 2010. The company is launching premises in Mercers Row Northampton on February 17, Station Street Burton on Trent on February 24, and is looking at sites in Leicester, Derby, Stoke and Loughborough.

Bargain hunter David is a real gem at shop opening!

Northampton Herald 18th February

LEADING jeweller Rex Johnson offered a “real deal” to customers at the opening ceremony of  a new shop this week.

TV celebrity and antiques expert David Dickinson was on hand to officially open the ‘Rex Johnson Online’ store in Northampton town centre on Wednesday.
It is the seventh site of its kind to be re-launched by the long-established family business in the past nine months.

The shop will buy unwanted gold jewellery, gold wrist and pocket watches, coins and medals, as well as providing a cheque-cashing and pawn broking service.

David Johnson, managing director of Rex Johnson & Sons and co-director of Rex Johnson Online, said: “People are realising that there is ready cash tied up in their old, broken or unwanted jewellery and are coming in to sell it while gold prices remain high. We are delighted to be expanding into Northampton.

“Pawnbroking is another way to secure money against valuable items knowing that they have not gone forever.

“The former image of pawn broking is way in the past and it is now a well accepted activity.

“This is especially true in London where more and more of the leading names in jewellery are opening up prominent high street locations, resulting in pawn broking becoming the UK’s fastest growing business.”

‘Real deal’ offered at new gold buying centre

Issue date: February 25, 2010

Top prices will be paid for unwanted gold at a new centre which was opened in Station Street, Burton on Trent on Wednesday 24th February.

TV personality and antique expert David Dickinson officially launched the latest Rex Johnson Online gold buying and cheque cashing outlet at 1pm taking the opportunity to meet fans and sign autographs.
The centre, open from 9:30am - 4:30pm Monday to Saturday, buys all types of unwanted gold, platinum and silver jewellery, gold wrist and pocket watches, coins and medals.

In due course a pawn broking service will be available which together with the cheque cashing will offer the public alternative money raising options.

Burton’s Rex Johnson Online is the eighth site of its kind to be launched in the Midlands by the long established family jewellery business Rex Johnson & Sons based in Birmingham and Dudley, West Midlands.

For the past 18 months David Dickinson has been the focus of the firm’s massive gold buying campaign which has included television advertising.

David Johnson, Managing Director of Rex Johnson & Sons and co-director of Rex Johnson Online said: “People are realising that there is ready cash tied up in their old, broken or unwanted jewellery and are coming in to sell it while gold prices remain high. We are delighted to be expanding into the East Midlands.”

David added: “Pawn broking is another way to secure money against valuable items knowing that they have not gone forever. The former image of pawn broking is way in the past and it is now a well-accepted activity. This is especially true in London where more and more of the leading names in jewellery are opening up prominent high street locations, resulting in pawn broking becoming the UK’s fastest growing business.”

Rex Johnson Online is scheduled to open further outlets throughout the region during 2010. The company is currently looking at sites in Derby, Leicester, Stoke and Kidderminster.

Gold experts move east

Express & Star 24th February

West Midlands-based gold buying experts Rex Johnson Online have launched a massive expansion programme throughout the East Midlands.

Fourteen new stores are scheduled to be opened during February, April and May by TV personality and antiques expert David Dickinson, who has been the face of a high-profile gold buying campaign by the 30-year-old firm of family jewellers.

The firm has stores in Birmingham and Dudley and opened its first East Midlands store in Friar Lane, Nottingham, earlier this month. A second will open in Northampton and another is due to open in Burton on Trent on February 24. Derby, Loughborough, Leicester and Stoke on Trent have also been earmarked.

David Johnson, managing director of Rex Johnson Online, said: “We are delighted to be expanding into the East Midlands. People are realising that there is ready cash tied up in their old, broken or unwanted jewellery and are coming in to sell it while gold prices are still high”.

Duke: Gold is not as cheap as chips

Northampton Chronicle 23 February 2010

ANTIQUES expert David Dickinson proved to be a real “Bobby Dazzler” for shoppers in Northampton as he officially opened a new store in the town centre.

The popular TV presenter known as “The Duke”, attracted a large crowd of people to Mercers Row, outside All Saints Church, yesterday when he appeared for the first day of trading at Rex Johnson Online, a gold buying, cheque cashing and pawnbroking shop.

The shop is the seventh to be opened in the Midlands region by the jewellers Rex Johnson & Sons and Mr Dickinson said the company’s success could be put down to the fact that people were starting to realise that gold was no longer as “cheap as chips”.

He said “I think with the present economic situation money is scarce and people are starting to realise the huge price that can be received for gold”.

“People don’t realise that if they have got an old watch or old sovereign in a drawer they can get huge amounts of cash for it. People do need to shop around and do their homework though to make sure they are not being ripped off”.

Owner David Johnson said he was very happy to be opening the first store in Northampton and was hoping to open up other stores in the country if it was a success.

He said “We have a reputation for being particularly fair about the price we give for gold. We make it quite clear the price we are charging by advertising it on A-boards outside the shop each morning”.

“I think the shop will still be able to sustain itself if the price of gold goes down as a pawn brokers is the easiest way of getting a small loan. I think there is not as much of a stigma attached to pawn brokers these days”.

Rex Johnson Online will be open from 9:15am to 4:30pm.

Gold Buyers Expand Into the East Midlands

18th February 2010

GOLD buying company Rex Johnson Online has launched a expansion programme into the East Midlands.

Fourteen new stores are scheduled to open this month, April and May by the family jewellers, who are based in Birmingham and Dudley.

The first East Midlands outlet opened in Nottingham on the 5th of February by TV personality David Dickinson, who is the face of the firm’s gold buying campaign. He is due to open stores in Northampton and Burton on Trent later this month.

The centres buy unwanted gold jewellery, watches, coins and medals, as well as provide a cheque cashing service. Pawn broking facilities are to be offered soon.

Derby, Loughborough, Leicester and Stoke on Trent have also been earmarked by the company as potential locations to open gold buying centres which offer David Johnson, Managing Director or Rex Johnson and Sons and co-director of Rex Johnson Online, said: “We are delighted to be expanding into the East Midlands. People are realising that there is ready cash tied up in their old, broken or unwanted jewellery and are coming in to sell it while gold prices remain high.”

Rex Johnson Online opened its first gold buying centre in Coventry in April 2009 and has seven outlets in the West Midlands.

Rex Johnson goes for gold in East Midlands

Gold buyers Rex Johnson Online will open 14 new stores across the East Midlands during February, April and May as part of an expansion programme.

The first store was opened in Friar Lane, Nottingham on 5 February, with stores also scheduled to open in Northampton and Burton on Trent this month. Derby, Loughborough, Leicester and Stoke-on-Trent have also been earmarked by the company as potential locations to open gold-buying centres. Rex Johnson Online opened its first centre in Coventry in April 2009 and currently has seven outlets in the West Midlands.

TV’s Antique presenter is going for gold

Coventry Telegraph, 29th January 2010

This is our seventh shop in the Midlands and we have plans to shortly open five more. The gold boom shows absolutely no sign of slowing down. We openly advertise, twice a day, the price we offer for gold and stick by that. We don’t barter but we give people a fair price and pay them out on the spot. We also sell gold ingots and act as a pawnbroker.

Jeweller goes on property hunt after new store opens

Birmingham Post, 29th January 2010

Midland jeweller Rex Johnson & sons has opened a new outlet as it continues to benefit from rises in gold prices.

The Birmingham-based company is re-opening a former office building in Nuneaton as gold buying, cheque cashing and pawnbroking centre. ‘Rex Johnson Online’ in Church Street, Nuneaton was officially opened on January 26 by TV personality and antiques expert David Dickinson.

For the past 18 months the former Bargin Hunt presenter has been the focus of our massive gold buying campaign for Rex Johnson & Son, which has shops on Corporation Street, Birmingham and Birdcage Walk, Dudley.

It was the fifth site of its kind to be re-launched by the long-established family business in the past nine months, the first was opened in Coventry at the end of April last year.
Managing director David Johnson said: “People are realising that there is ready cash tied up in their old, broken or unwanted jewellery and are coming in to sell it while gold prices remain high. We are delighted to be expanding into the East Midlands”.

He added: “Pawnbroking is another way to secure money against valuable items knowing that they have not gone forever. The former image of pawnbroking is way in the past and its now a well-accepted activity”.

“This is especially true in London where more and more of the leading names in jewellery are opening up prominent high street locations, resulting in pawnbroking becoming the UK’s fastest growing business”.

Rex Johnson Online is scheduled to open further outlets throughout the region during 2010. The company is currently looking at sites in Nottingham, Northampton, Derby, Burton on Trent, Stoke on Trent and Loughborough.

Rex Johnson Online Launches Parking Initiative in Bearwood

Manjitt Weekly, October 22nd 2009

A Bearwood gold buying centre and put owner have teamed up to beat the parking problems in the high street. David Johnson, or Rex Johnson Online, was so frustrated of the lack off parking in the area that he and Michel Bassot of the Kings Head, Hagely Road, have devised an innovative solution.

Anyone who visits the gold buying and cheque-cashing outlet at 526 Bearwood Road will benefit from free parking at the pub-and a free drink- if the take Rex Johnson Online flyer from the bar and return it with their receipt from the store. “Customers were complaining they couldn’t park anywhere, so we had to think of something to encourage shoppers into the area”, explained David Johnson, director of the company. “The arrangement with the Kings Head is one that will benefit not only both of us, but the rest of Bearwood as shoppers will be able to look around the other stores in the area.
“We wanted to say thank you to our customers because we have had tremendous support since we opened in July”.

Bearwood High Street was closed down for a morning in July when TV antiques expert David Dickinson- the face of the gold buying campaign for Rex Johnson & Sons- opened for the outlet.

It was the third site of its kind to be launched by the long established family business in two months. The first one opened in Coventry city centre at the end of April and the second in Sheldon in may. The centre is open from 9:30am – 4:30pm Monday to Saturday and buys all type of unwanted gold jewellery, gold wrist and pocket watches, coins and medals. Its pawn broking service, set to launch in just a few weeks time, will be an added bonus for those seeking alternative financial arrangements.

Touch of Midas for City Jewellers Rex Johnson

Birmingham Post, 5th March 2008

A BIRMINGHAM jeweller is enjoying a once in a lifetime "gold rush" as bracelet and necklace owners cash in on the record value of the precious metal. Staff at Rex Johnson and Sons are struggling to cope with a flood of customers trading in their old gold to take advantage of all-time high prices. David Johnson, proprietor of the Corporation Street shop, said gold had reached its biggest high since January 1980, thanks to world governments boosting their reserves.

"Gold is at the highest price it has ever been. It's phenomenal and we think it is due to recession, particularly in the USA," he said.

"When there is a recession, people turn to gold to support their economy.
Countries throughout the world are buying gold reserves to strengthen their economy."

"In December, the price of nine carat gold was the equivalent of £77 an ounce and we are now paying £127 an ounce."

"A lady came in the other day with what she said were six farthings."

She said "are they worth anything?". "My assistant said they are sovereigns and she went away with £450."

Mr Johnson said customers at the company's sister shop in Dudley had been queuing for up to 40 minutes and he expected demand to grow at the Birmingham store.

"We do not know how long this is going to last."

"We are getting people coming in with old bracelets and necklaces they are no longer wearing - it's the busiest we have been since 1980," he added.

Gold Rush to Rex's as Families Cash

Birmingham Mail, 7th May 2008

THERE'S cash in that there gold... according to one Dudley jeweller who is reporting queues around the block every day at his family-run shop.

David Johnson said the credit crunch and worldwide economic slump had resulted in an amazing gold rush to his store in Birdcage Walk, in the town centre.

He said lines of people were stretching out of Rex Johnson & Sons from when it opened at 10am to when its closed at 3.15pm.

Mr Johnson, who is 55 and has been in the trade 40 years, said he had to take on extra security staff, and had switched off the phone after being "swamped" with inquiries.

Since February, record gold values had seen 10,000 people selling their unwanted gold at the shop, he added.

"There was a similar thing in the 1980s but nothing like this. The volume of people waiting to sell their gold is amazing. I've never seen anything like it."

"What people are doing is going through their old stuff and selling items from the 60s and 70s which are no longer fashionable, or even broken items."

"They are not taking the jewellery from their bodies. So my message to people is go through your drawers and dig out your old gold because it may even be worth more for its scrap value than it originally cost."

"Most of the gold we deal with is 9ct and 18ct gold, and we are also getting quite a lot of Asian gold, which is a bit purer."

"It's got to a position where we are serving people in the queue with tea and coffee while they wait, and at 3.15pm when we close we have to instruct the security to stop anyone else joining the queue," Mr Johnson said.

 

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